AlAbraaj Restaurants Group proudly announces the opening of its fast casual brand, YaSalam, at Jeddah’s King Abdulaziz International Airport. This marks a significant milestone in the group’s regional franchising expansion, bringing its signature flavors and hospitality to travelers in Saudi Arabia. Known for its vibrant and innovative take on quick service dining, YaSalam has built a strong reputation for serving high-quality, freshly prepared meals that cater to diverse tastes. The new location at Jeddah Airport is designed to offer a convenient food court dining experience for passengers, blending authentic flavors with a contemporary twist.

“We are thrilled to introduce YaSalam to the dynamic environment of Jeddah Airport,” said Ali Emara, Group General Manager of AlAbraaj Restaurants Group. “Saudi Arabia’s growing food and hospitality sector presents an exciting opportunity for us to share our passion for quality foodand exceptional service. Whether travelers are looking for a quick bite or a fulfilling meal,YaSalam offers an experience that reflects our commitment to culinary excellence.” Tomas De Prat Gay. Regional General Manager of SSP in Bahrain and Saudi Arabia commented: “At SSP, we are committed to partnering with leading brands that enhance the passenger experience. YaSalam’s unique concept, focus on quality, and local authenticity make it a perfect addition to Jeddah Airport. We look forward to seeing travelers enjoy YaSalam’s exciting offer.”

The new YaSalam branch at Jeddah Airport will feature a tailored menu to meet the needs of busy travelers. Shawarma, burgers, salads, YaSalam aims to provide a delicious and satisfying dining experience for both local and international guests. The launch of YaSalam in Jeddah Airport is part of the group’s broader vision to expand into the Kingdom of Saudi Arabia. In 2025, the group continues its growth trajectory, with plans to open three new outlets at prime locations in Bahrain, Al Liwan Hamala, City Centre Bahrain, and The Avenues Bahrain as well as establishing a wholly owned subsidiary in Saudi Arabia, with a flagship restaurant anticipated in 2026. AlAbraaj Restaurants Group is also intensifying efforts to expand its franchise network regionally and beyond, projecting significant growth in this sector over the medium-to-long term.